High Performance Nutrition(HPN) is a supplement producer company. Their marketing strategy is to create dedicated landing pages for each of their products. The primary goal of these landing pages is to inform customers about the benefits of their products and talk about ingredients mostly by using user-generated content about their results. Golden turmeric's landing page had a high bounce rate. Also, our customer service team was receiving many calls from users regarding the benefits of Golden Turmeric and if they would benefit from this supplement.
UI/Visual design, Motion design: Shaahin Ettefa
UX research: Tony Ivanenko
Marketing manager: Zaid mendez
From our customer service team, UX team learned that users have uncertainty about Golden Turmeric and if this product would be beneficial for them. It seemed that users couldn't find the information that they were looking for on the landing page.
Our marketing manager reached out to us wanting the design team to work on this problem and find a solution.
Telling the story of the product and giving information to users by using animation and micro-interaction, can create a more engaging experience, therefore increasing conversion.
I started to do research internally and gather information from our stakeholders. I wanted to know about the core value of each product that makes it unique. Also, I wanted to learn more about our users' pain points.
Through the research, I found out that too much information makes confusion and brings out new unnecessary questions. So we had to only point out the main benefits of the product and how it can help our users.
Far and away, the most popular use for curcumin is in the treatment of joint aches and pains. The reason curcumin is so prevalently used for improving joint health is due to its strong anti-inflammatory activity in the body.
In fact, curcumin is such a powerful anti-inflammatory, it’s been shown to be stronger than ibuprofen and aspirin, and has even been compared to prescribed corticosteroids in the treatment of inflammatory diseases.
SerinAid® PhosphatidylSerine (PS) can play a critical role in both maintaining and improving mental performance - name and face recognition, recalling locations of misplaced objects, concentration, and focus - which is often an unfortunate component of the normal aging process.
NeuroFactor™ is an all-natural, patented product made from the whole fruit (including the bean) of the coffee plant, Coffea arabica. NeuroFactor™ is natural and clinically-researched support for brain health.
Curcumin reduces blood levels of inflammatory markers while increasing levels of anti-inflammatory ones.[24,25] It also reduces lipid levels and blood sugar levels of individuals with metabolic syndrome, and helps weight loss.[26,27] Curcumin doesn’t just lower blood sugar levels, in improves muscular insulin resistance and prevents insulin resistance and obesity.[37,38]
SerinAid® PhosphatidylSerine (PS) can play a critical role in both maintaining and improving mental performance - name and face recognition, recalling locations of misplaced objects, concentration, and focus - which is often an unfortunate component of the normal aging process.
NeuroFactor™ is an all-natural, patented product made from the whole fruit (including the bean) of the coffee plant, Coffea arabica. NeuroFactor™ is natural and clinically-researched support for brain health.
Curcumin isn’t just good for your joints, it’s also good for your brain, too! It increases levels of docosahexaenoic acid (DHA -- one of the fats found in fish oil), by increasing levels of the enzymes involved in DHA synthesis. The reason this is such a big deal, is that even fish oil supplements typically don’t increase brain levels of DHA.[14]
Curcumin can also improve gut health and function by stimulating bile release from the gallbladder.[29] FYI, the gut is often called “the second” brain of the body.
But that’s not all, curcumin also can help prevent the formation of stomach ulcers by inhibiting pepsin activity and stomach acid secretion. In case you weren’t aware, pepsin is a digestive enzyme that breaks down proteins.[30,31]
• It’s important to start testing and learning from the early stages as you can iterate your design and learn so much from users interacting with your product
• Having constraints is something that limits you. However, working under a lot of constraints makes you think outside of the box and can boost your creativity
• Collaborating and communication are key in the design process. As designers, we need to consider users but there is so much to learn while having regular meetings with stakeholders as well
• Overall we were able to lift our engagement by 60%
• The conversion rate was lifted by 40%
• Page session was improved by 45%
